Founder: Amani Loutfy

In my life I strive to empower people to contemplate and plan for the end of their lives. It keeps us connected to the people we love most, and we are able to stay available to them, often when we need each other most.

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For over 30 years I have been a death companion, hospice volunteer, advocate, survivor, clown, and corporate leader. I believe in curating our lives, including (especially!) their end, on our own terms, in full color. Out loud.

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From a young age, I understood that living a long life means outliving beloved people, pets, and whole chapters of yourself. Loss comes with the territory. I bring my own experience and wisdom, alongside many diverse voices, to anyone navigating your and your loved ones' end-of-life questions.